email marketing – Clique Markets News & Guides

An Essential Step for Setting Up Email Campaigns

While there may be alternative marketing methods available, email marketing is still widely used by businesses. However, to ensure that your emails are delivered, opened, and acted upon, it’s essential to set up a DMARC record for your mail server.

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a protocol that helps protect your domain from email spoofing and phishing attacks. It allows you to specify which email servers are authorized to send email on behalf of your domain, and what to do with messages that fail authentication. By setting up a DMARC record for your domain, you can increase email deliverability, prevent fraudulent messages from being sent from your domain, and protect your brand reputation.

To set up a DMARC record with Google Domains, follow these steps:

  1. Log in to your Google Domains account.
  2. Click on the name of the domain you want to set up the DMARC record for.
  3. Scroll down to the “DNS” section and click on “DNS settings.”
  4. Click on “Add” to create a new DNS record.
  5. Select “TXT” as the record type.
  6. In the “Name” field, enter _dmarc.
  7. In the “Data” field, enter your DMARC policy. For example, “v=DMARC1; p=quarantine; rua=mailto:example@example.com” (make sure to exclude the quotations)
  8. Click on “Save” to save the DMARC record.
  9. Wait for the changes to propagate, which can take up to 48 hours.

Now that you have set up your DMARC record, it’s important to validate it to ensure that it is configured correctly. One great tool for validating your DMARC record is DMARCian’s DMARC Inspector. Here’s how to use it:

  1. Go to https://dmarcian.com/dmarc-inspector/.
  2. Enter your domain name in the search field and click on “Inspect”.
  3. DMARC Inspector will show you a summary of your DMARC record, including the policy, aggregate reports, and forensic reports.
  4. Click on “Inspect Email” to check if your DMARC record is being correctly applied to your emails.
  5. DMARC Inspector will send an email to the address specified in your DMARC record. If the email passes authentication, you will receive a report indicating that your DMARC record is working correctly.

By following these steps and validating your DMARC record, you can ensure that your email marketing campaigns are being delivered, opened, and acted upon. While there are many other factors that contribute to the success of an email marketing campaign, setting up a DMARC record is the first and most important step towards increasing your email deliverability and protecting your brand.

Is Email Marketing Dead?

As we move deeper into the digital age, the landscape of marketing is changing rapidly. The once popular practice of sending mass emails to a large list of subscribers is no longer sufficient. Nowadays, customers are bombarded with emails from various companies, and they tend to ignore most of them. The average open rate for email marketing campaigns is around 20%, and the click-through rate is even lower, at around 3%. This means that a vast majority of emails go unread and unclicked, rendering the entire campaign useless.

Email marketing has become increasingly difficult due to the rise of spam filters and laws like GDPR. These laws have made it harder to acquire new subscribers, and spam filters make it challenging for emails to reach the intended recipients. Even if your emails manage to pass through the filters, they often end up in the promotions tab or spam folder, where they are unlikely to be noticed by the recipients.

Creating valuable and engaging content which provides a unique perspective will always supersede a bland scattershot email that may or may not hit its target and it can be achieved by following some basic steps:

  1. Start with a compelling headline: The headline is the first thing that readers see, and it can make or break your blog post. A great headline should be attention-grabbing, intriguing, and give readers a reason to click and read on.
  2. Research and gather data: Use reliable sources to gather data, statistics, and other information that supports your point of view. By using data to support your argument, you can make your blog post more authoritative and convincing.
  3. Take a unique angle: Avoid writing about the same old topics that everyone else is talking about. Instead, take a unique angle or offer a fresh perspective on a popular topic. This will help you stand out from the crowd and capture readers’ attention.
  4. Use storytelling: People love stories, and incorporating storytelling into your blog post can help make it more relatable and engaging. You can use personal anecdotes, case studies, or other examples to illustrate your point and make your blog post more interesting.
  5. Use visuals: Adding visuals like images, infographics, and videos can help break up the text and make your blog post more visually appealing. Visuals also help to convey complex information in a more digestible and memorable way.
  6. Be conversational: Write in a conversational tone that’s easy to read and engaging. Avoid using jargon and technical terms that readers might not understand. Instead, use simple language that’s easy to understand.
  7. End with a call to action: Your blog post should have a clear purpose and goal. Whether it’s to encourage readers to sign up for your newsletter, download an ebook, or visit your website, make sure to end your blog post with a clear call to action that motivates readers to take action.

By following these tips, marketers can create blog posts that capture readers’ attention, offer a unique perspective, and ultimately drive results for their investments.