As we move deeper into the digital age, the landscape of marketing is changing rapidly. The once popular practice of sending mass emails to a large list of subscribers is no longer sufficient. Nowadays, customers are bombarded with emails from various companies, and they tend to ignore most of them. The average open rate for email marketing campaigns is around 20%, and the click-through rate is even lower, at around 3%. This means that a vast majority of emails go unread and unclicked, rendering the entire campaign useless.
Email marketing has become increasingly difficult due to the rise of spam filters and laws like GDPR. These laws have made it harder to acquire new subscribers, and spam filters make it challenging for emails to reach the intended recipients. Even if your emails manage to pass through the filters, they often end up in the promotions tab or spam folder, where they are unlikely to be noticed by the recipients.
Creating valuable and engaging content which provides a unique perspective will always supersede a bland scattershot email that may or may not hit its target and it can be achieved by following some basic steps:
- Start with a compelling headline: The headline is the first thing that readers see, and it can make or break your blog post. A great headline should be attention-grabbing, intriguing, and give readers a reason to click and read on.
- Research and gather data: Use reliable sources to gather data, statistics, and other information that supports your point of view. By using data to support your argument, you can make your blog post more authoritative and convincing.
- Take a unique angle: Avoid writing about the same old topics that everyone else is talking about. Instead, take a unique angle or offer a fresh perspective on a popular topic. This will help you stand out from the crowd and capture readers’ attention.
- Use storytelling: People love stories, and incorporating storytelling into your blog post can help make it more relatable and engaging. You can use personal anecdotes, case studies, or other examples to illustrate your point and make your blog post more interesting.
- Use visuals: Adding visuals like images, infographics, and videos can help break up the text and make your blog post more visually appealing. Visuals also help to convey complex information in a more digestible and memorable way.
- Be conversational: Write in a conversational tone that’s easy to read and engaging. Avoid using jargon and technical terms that readers might not understand. Instead, use simple language that’s easy to understand.
- End with a call to action: Your blog post should have a clear purpose and goal. Whether it’s to encourage readers to sign up for your newsletter, download an ebook, or visit your website, make sure to end your blog post with a clear call to action that motivates readers to take action.
By following these tips, marketers can create blog posts that capture readers’ attention, offer a unique perspective, and ultimately drive results for their investments.