marketing-user – Clique Markets News & Guides

An Essential Step for Setting Up Email Campaigns

While there may be alternative marketing methods available, email marketing is still widely used by businesses. However, to ensure that your emails are delivered, opened, and acted upon, it’s essential to set up a DMARC record for your mail server.

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a protocol that helps protect your domain from email spoofing and phishing attacks. It allows you to specify which email servers are authorized to send email on behalf of your domain, and what to do with messages that fail authentication. By setting up a DMARC record for your domain, you can increase email deliverability, prevent fraudulent messages from being sent from your domain, and protect your brand reputation.

To set up a DMARC record with Google Domains, follow these steps:

Log in to your Google Domains account.
Click on the name of the domain you want to set up the DMARC record for.
Scroll down to the “DNS” section and click on “DNS settings.”
Click on “Add” to create a new DNS record.
Select “TXT” as the record type.
In the “Name” field, enter _dmarc.
In the “Data” field, enter your DMARC policy. For example, “v=DMARC1; p=quarantine; rua=mailto:example@example.com” (make sure to exclude the quotations)
Click on “Save” to save the DMARC record.
Wait for the changes to propagate, which can take up to 48 hours.

Now that you have set up your DMARC record, it’s important to validate it to ensure that it is configured correctly. One great tool for validating your DMARC record is DMARCian’s DMARC Inspector. Here’s how to use it:

Go to https://dmarcian.com/dmarc-inspector/.
Enter your domain name in the search field and click on “Inspect”.
DMARC Inspector will show you a summary of your DMARC record, including the policy, aggregate reports, and forensic reports.
Click on “Inspect Email” to check if your DMARC record is being correctly applied to your emails.
DMARC Inspector will send an email to the address specified in your DMARC record. If the email passes authentication, you will receive a report indicating that your DMARC record is working correctly.

By following these steps and validating your DMARC record, you can ensure that your email marketing campaigns are being delivered, opened, and acted upon. While there are many other factors that contribute to the success of an email marketing campaign, setting up a DMARC record is the first and most important step towards increasing your email deliverability and protecting your brand.

Is Email Marketing Dead?

As we move deeper into the digital age, the landscape of marketing is changing rapidly. The once popular practice of sending mass emails to a large list of subscribers is no longer sufficient. Nowadays, customers are bombarded with emails from various companies, and they tend to ignore most of them. The average open rate for email marketing campaigns is around 20%, and the click-through rate is even lower, at around 3%. This means that a vast majority of emails go unread and unclicked, rendering the entire campaign useless.

Email marketing has become increasingly difficult due to the rise of spam filters and laws like GDPR. These laws have made it harder to acquire new subscribers, and spam filters make it challenging for emails to reach the intended recipients. Even if your emails manage to pass through the filters, they often end up in the promotions tab or spam folder, where they are unlikely to be noticed by the recipients.

Creating valuable and engaging content which provides a unique perspective will always supersede a bland scattershot email that may or may not hit its target and it can be achieved by following some basic steps:

Start with a compelling headline: The headline is the first thing that readers see, and it can make or break your blog post. A great headline should be attention-grabbing, intriguing, and give readers a reason to click and read on.
Research and gather data: Use reliable sources to gather data, statistics, and other information that supports your point of view. By using data to support your argument, you can make your blog post more authoritative and convincing.
Take a unique angle: Avoid writing about the same old topics that everyone else is talking about. Instead, take a unique angle or offer a fresh perspective on a popular topic. This will help you stand out from the crowd and capture readers’ attention.
Use storytelling: People love stories, and incorporating storytelling into your blog post can help make it more relatable and engaging. You can use personal anecdotes, case studies, or other examples to illustrate your point and make your blog post more interesting.
Use visuals: Adding visuals like images, infographics, and videos can help break up the text and make your blog post more visually appealing. Visuals also help to convey complex information in a more digestible and memorable way.
Be conversational: Write in a conversational tone that’s easy to read and engaging. Avoid using jargon and technical terms that readers might not understand. Instead, use simple language that’s easy to understand.
End with a call to action: Your blog post should have a clear purpose and goal. Whether it’s to encourage readers to sign up for your newsletter, download an ebook, or visit your website, make sure to end your blog post with a clear call to action that motivates readers to take action.

By following these tips, marketers can create blog posts that capture readers’ attention, offer a unique perspective, and ultimately drive results for their investments.

Why Ignoring Google Analytics Could Be Killing Your Website’s Success: A Step-by-Step Guide to Using this Essential Tool

Are you flying blind with your website’s performance? Without the ability to track and analyze your website’s traffic and user behavior, you could be missing out on valuable insights that could improve your online presence. Ignoring Google Analytics could be the downfall of your website’s success. But don’t worry, in this article, we’ll give you a step-by-step guide on how to use this essential tool to optimise your website and gain a competitive edge.

Create a Google Analytics account. If you don’t already have a Google Analytics account, you’ll need to create one by signing up for a free account at https://analytics.google.com.
Add your website to Google Analytics. Once you have a Google Analytics account, you’ll need to add your website to the platform. To do this, go to the Admin section of your Google Analytics account and select “Create Property.” Follow the prompts to add your website’s URL, name, and other details.
Install the Google Analytics tracking code on your website. To start tracking your website’s traffic, you’ll need to install the Google Analytics tracking code on your website. This code is unique to your Google Analytics account and allows Google to track user behavior on your website. You can either add the tracking code manually to your website’s HTML or use a plugin or extension to install it automatically.
Set up goals and events. Google Analytics allows you to track specific actions on your website, such as form submissions, clicks on specific buttons, and other user interactions. To do this, you’ll need to set up goals and events in Google Analytics. Goals and events can help you track user behavior and measure the effectiveness of your website’s content and design.
Analyze your website’s performance. Once you’ve set up Google Analytics and installed the tracking code, you can start analyzing your website’s performance. You can view a wide range of metrics in Google Analytics, including your website’s traffic, user behavior, bounce rate, conversion rate, and more. Use this information to optimize your website and improve your online presence.

Setting up Google Analytics for your website is a crucial step in understanding your website’s performance and optimising your online presence. By following these steps, you can start tracking your website’s traffic and user behaviour and gain valuable insights into your website’s performance.

Is Influencer Marketing a Scam or a Legitimate Way to Promote Your Brand?

Proponents of influencer marketing argue that it allows brands to leverage the trust and credibility that influencers have established with their followers. By partnering with an influencer, a brand can tap into their audience’s confidence in the influencer’s recommendations, boosting their own brand’s reputation. At its best, influencer marketing will allow for highly targeted advertising that can reach the brand’s ideal customers through the influencer’s audience.

However, there are critics who argue that influencer marketing is not as effective as it seems. They point out that while influencers may have a large following, it’s not always clear whether their audience is actually engaged and receptive to the content they’re promoting. Furthermore, partnering with an influencer can be expensive and may not always yield a significant return on investment. Additionally, influencers may not always align with a brand’s values or image, which can ultimately damage the brand’s reputation. As with any marketing strategy, it’s important to carefully consider the potential benefits and drawbacks before deciding whether influencer marketing is the right approach for your brand.

Research has shown that influencer marketing can be extremely effective in driving conversions. According to a study by the Influencer Marketing Hub, businesses earn an average of $5.20 for every $1 spent on influencer marketing. Additionally, 89% of marketers say that influencer marketing ROI is comparable to or better than other marketing channels.

As social media continues to evolve, so too will influencer marketing. One trend is the rise of nano and micro-influencers. These are influencers who have smaller followings but are highly engaged with their audience. Brands are increasingly turning to these influencers as a way to reach niche audiences and create more authentic connections with consumers.

There is a growing focus on authenticity and transparency in influencer marketing. Consumers are becoming more savvy when it comes to sponsored content, and are looking for influencers who are genuine and authentic in their recommendations. As a result, brands are working with influencers who align with their values and who are open and transparent about their partnerships with brands.

Influencer marketing is a powerful tool for brands looking to reach new audiences and increase engagement and sales. By working with influencers who have built trust and authority with their followers, brands can tap into the power of word-of-mouth marketing and create authentic connections with consumers. As the world of social media continues to evolve, so too will influencer marketing, but one thing is certain: it will continue to be an important part of the marketing mix.

How to Become a Digital Advertiser

Digital advertising is a powerful tool for businesses looking to connect with their target audience and increase their revenue. And at CliqueMarkets, we are dedicated to helping businesses achieve this through our ad network.

To become a digital advertiser, the first step is to understand your target audience. This includes identifying demographics such as age, location, and interests. Once you have a clear understanding of who you want to reach, you can then start creating your advertising campaigns.

At CliqueMarkets, we offer a variety of advertising options to suit different business needs and budgets. Our team of experts will work with you to develop a customized advertising strategy that is tailored to your specific goals and objectives.

Another key aspect of becoming a successful digital advertiser is to continuously monitor and analyze your campaign’s performance. CliqueMarkets provides detailed analytics and reporting, allowing you to track the success of your campaigns and make any necessary adjustments.

Additionally, we offer support and guidance throughout the advertising process to ensure your campaigns are as effective as possible. Our experienced team is always available to answer any questions and provide feedback on your campaigns.

One of the benefits of using an independent ad network like CliqueMarkets is that you have access to a diverse range of potential customers. Our ad network partners receive over 130 million hits a day, giving you access to a huge audience.

If you’re looking to take your business to the next level through digital advertising, look no further than CliqueMarkets. Contact us at info@cliquemarkets.com for a personalised quote and to learn more about how we can help you achieve your advertising goals